About Pragya Chopra | Fractional CMO | Obsessed With Scaling Other People’s Businesses Via OnOffOnline CMOaaS℠
About Pragya Chopra | Fractional CMO & Founder, OnOffOnline
“Clients don’t want another (social media) agency. They want seasoned expertise & an in-house team.”
Since 2018, Pragya has been working closely with marketing-led businesses in a CMO-As-A-Service capacity to help them increase their visibility & revenue through proven Marketing Strategies & Marketing Systems routed via OnOffOnline. Her industry-expertise lies digital awareness & revenue growth for B2C categories in FMCG, apparel, hospitality, media & lifestyle.
As a Fractional CMO, Pragya Chopra started her CMO-As-A-Service (CMOaaS℠) company, OnOffOnline, in 2021, to foster Marketing Leadership, Strategies & Systems as a strategic partner, allowing businesses access to professional marketing leadership & management at critical stages in their growth.
What is a Fractional CMO? The missing piece to growth and avoiding wasted marketing spend
A Fractional CMO or head of marketing is often the best choice for someone in a growth phase that isn’t ready to hire a full-time role. A team of veteran marketers, each with different skill sets, available to help you navigate the different stages of growth acting as your head of marketing.
If you don’t have a CMO, and you’re working with media buyers, creatives and agencies then you as the business owner become the CMO by default, with 100% of the responsibility and 100% of the cost if it works or doesn’t.
Adding a strategic and project management piece into the team helps to share the responsibility of the vision, and the efficiency and consistency of all the specialist parties involved in delivering the work that will help achieve the result in the quickest possible way.
I’ve worked with 7-figure FMCG, apparel, hospitality, media & lifestyle companies to help them increase digital awareness & revenue with proven predictable strategies & built-in execution teams.
Clients I Have Worked With (via OnOffOnline CMOaaS℠) :
About OnOffOnline CMOaaS℠ | Marketing Leadership, Strategies & Systems
OnOffOnline fills critical marketing gaps within your organisation, working in a remote-forward environment. We foster marketing leadership, strategy, and systems — and share it directly with you. Over time our abilities, skill sets, and knowledge become yours — as your internal team grows and learns how to operate effectively.
OnOffOnline CMOaaS℠ is designed to grow businesses from within. We partner with forward thinking companies to help busy founders focus on their business, while we focus on their marketing.
The problem we’re solving with OnOffOnline CMOaaS℠ Marketing Leadership, Strategy & Systems :
- Dependency on outsourced Agencies that work on a fee-based model.
- Agencies are expected to do bulk of the work for all your marketing activities.
- Hiring Marketing Managers on a limited payroll with limited experience.
- The founder is currently acting as the CEO, CFO, COO & CMO of the company.
- Missing in-house team for Critical Marketing Components.
- Unable to afford full-time CMOs.
Notable Impact & Case Studies :
1. IAM By Dolly Jain — 18K To 107K Followers In 6 Months | Grow Your Platform℠ Strategy & Systems. Read here.
2. Hunkemoller’s E-Commerce Store Launch Ft. Shibani Dandekar & Monica Dogra — Break The Internet℠ Campaign With Reliance Brands Limited. Read here.
3. IAM By Dolly Jain 6X Revenue Growth In 6 Months | Ads That Convert℠ Strategy & Systems. Read here.
4. How We Increased Westin, Kolkata’s Direct Bookings By 700% In 7 Months | Grow Your Platform℠ Strategy & Systems. Read here.
5. Sold Out. 100% Capacity For Admissions & Engaged Leads For RPGIS Academic Year 2023–2024 | RPSG Group | Ads That Convert℠, Business To Brand℠ & Break The Internet℠ Strategy & Systems. Read here.
6. How We Sold 2,102 Pens In 24 Days For Parker Pens | Ads That Convert℠ & Break The Internet℠ Campaign Strategy & Systems. Read here.
7. Impakto Athleisure | From Mass Retail To Premium Presence in 3 Months — Business To Brand℠ Strategy & Systems. Read here.
8. The Rajbari Bawali | From Offline History To Online Legacy — +8,000 Followers In 3 Months! Read here.
6 Signs Your Company Might Need A Fractional CMO
If you have never heard of a fractional CMO before, how would you know that your business needs one?
To find out if hiring a fractional CMO could be a right fit for your business, here are a few signs to check:
1. If you don’t have a CMO, and you’re working with media buyers, creatives and agencies then you as the business owner become the CMO by default, with 100% of the responsibility and 100% of the cost if it works or doesn’t.
2. Dependency on outsourced agencies that work on a fee-based model, expected to do bulk of the work.
3. Hiring Marketing Managers on a limited payroll with limited experience or unable to afford a full-time CMO.
4. Your company has been a player in the market for some time, but you lack marketing leadership & content strategy.
5. You’re missing in-house team for Critical Marketing Components.
6. The founder is currently acting as the CEO, CFO, COO & CMO of the company.
If you’re a startup or a small business looking for marketing leadership, a full-time hire can’t be supported by work or budget. A fractional CMO provides a competitive advantage for early-stage companies.
Taking a load off the business owner, and going beyond just doing outsourced agency work, we become a part of your core team.
As we are witnessing the emergence of the post-pandemic economy, your company needs skilled leaders who follow the trends in digital and social media marketing and who can accelerate progress for your enterprise and keep up with your competitors.
Am I Your New Fractional CMO?
“I come at a fraction of the cost of a full-time head of marketing or marketing manager, but I’m completely invested and incentivised to help you scale.”
Pragya Chopra
(Fractional) Chief Marketing Officer
Founder, OnOffOnline
www.onoffonline.in | +91 74281 82824
OnOffOnline CMOaaS℠ | Marketing Leadership, Strategies & Systems
Connect with me on LinkedIn : Pragya Chopra
