Impakto Athleisure | From Mass Retail To Premium Presence in 3 Months — Business To Brand℠ With Pragya Chopra & OnOffOnline
How we transformed Impakto’s digital presence from mass retail to premium positioning in 3 months by implementing Business To Brand℠ with Pragya Chopra & OnOffOnline CMOaaS℠ Marketing Leadership, Strategy & Services.
OnOffOnline CMOaaS℠ | Marketing Leadership :
Fractional CMO : Pragya Chopra
Marketing Execution Team : Project Manager, Social Media Strategist, Social Media Manager, Content Writer, Creative Designers
OnOffOnline CMOaaS℠ | Marketing Strategy :
Business To Brand℠ | A communication-first strategy to create a cohesive brand language for written and visual communication on digital & print media platforms. Read more.
Milestones :
- Coined the term “Lay-Z” boy for a specifically designed no-lace shoe SKU to resonate with Gen-Y & Gen-Z target demographic. Fun fact : It is still officially called Lay-Z boy to date!
- Created a digital video commercial to communicate the light-weight nature of Phoenix SKU with tagline promotions of “Do you know what it feels like to fly?”
- Created Valentines’ Day promotion for Lay-Z Boy & Lay-Z Girl
- Coined promotions around Imapkto’s to-be-launched technology-revolutionary shoe called “Navigator” with in-built tech & safety features — 100% made in India. Original launch date : March, 2023, however, it was indefinitely postponed due to manufacturing challenges.
- Design & communication for “Spotted!” vertical to promote celebrities & known influencers wearing Impakto for cross-promotion on Instagram platforms.
- Created design advertisements for pop-up kiosks for 4 leading SKUs : Shoegar Daddy, Space Runner, Phoenix & Navigator to increase offline awareness through billboard kiosk placements.
Some of our best Business To Brand℠ work with Impakto :
- Made In India Navigator Launch : https://www.instagram.com/p/CnOzqtVBzm-/?hl=en&img_index=1
- ShoeGar Daddy B-Boy Battle : https://www.instagram.com/p/Cn14drZIMCa/?hl=en
- Navigator Key Features (1) : https://www.instagram.com/p/CoZRNLWh3CR/?hl=en
- Navigator Key Features (2) : https://www.instagram.com/p/CpFMVXjhpfK/?hl=en
- Navigator Key Features (3) : https://www.instagram.com/p/CpNYpgSBGaf/?hl=en
- Impakto Supremacy : https://www.instagram.com/p/CpXFfxih-s5/?hl=en
- Feels Like Flying Phoenix : https://www.instagram.com/p/Cp6z5I9Bns5/?hl=en&img_index=1
Other work in the apparel industry : IAM By Dolly Jain 6X Revenue Growth In 6 Months | Ads That Convert℠ Strategy & Systems via Pragya Chopra & OnOffOnline
Are we your new Marketing Team?
OnOffOnline CMOaaS℠ | Marketing Leadership, Strategies & Systems
Learn More : Marketing Leadership
Learn More : Marketing Strategies & Systems
Connect with us on LinkedIn : OnOffOnline or e-mail us on getseen@onoffonline.in
Am I Your New Fractional CMO?
“I come at a fraction of the cost of a full-time head of marketing or marketing manager, but I’m completely invested and incentivised to help you scale.”
Pragya Chopra
(Fractional) Chief Marketing Officer
Founder, OnOffOnline
www.onoffonline.in | +91 74281 82824
OnOffOnline CMOaaS℠ | Marketing Leadership, Strategies & Systems
Connect with me on LinkedIn : Pragya Chopra
